These Bugatti Speakers Take Exclusivity to New Heights
When it comes to extreme performance and extreme exclusivity, few brands come to mind more than Bugatti. The French automobile company, founded in 1909 by Italian entrepreneur Ettore Bugatti, has developed some of the world’s most sought-after hypercars, including the Veyron, Chiron and the one-off La Voiture Noire. Thanks to a partnership with the German company Tidal Audio, the brand has now taken a step into the world of home audio. The result is predictably a series of speakers that turn heads with their design and presumably delight the ears with their sound.
To be very clear, we’re not talking about Jay-Z’s eponymous music streaming company (Tidal), although it would be easy to make that mistake. Tidal Audio is a company that makes such high-end audio equipment. There isn’t a single price reference on his website that looks appropriately like a brochure for a luxury car.
The partnership’s products are manufactured under the umbrella label “The Bugatti of Home Audio”. The first speakers are named after one of Bugatti’s early classics, the Royale. The Royale comes in white or black (or “Edition Noir” and “Edition Blanc” if you want the seller to take your request seriously). Only 15 pairs are made in each color. The speakers are 4.7 feet tall and weigh 352 pounds each.
Tidal founder and CEO Jörn Janczak (seated) and CMO Miriam Janczak Tidal audio
But don’t fret if you can’t grab a set of these limited edition speakers. Tidal Audio is happy to work with you individually to create the royale of your dreams and you are not limited to a single color. The duotone version of the Royale can be brought to life in a dazzling variety of color combinations, many of which mirror the Bugattis again with four wheels, like blue with white and red with black. “Every speaker set from Tidal for Bugatti is subject to a very personal ordering process,” says the Bugatti press release.
As you’d expect, the technology built into these ultra-exclusive speakers reads like an audiophile’s wish list:
- 4-way hybrid active multi-channel loudspeaker.
- 3D-shaped multi-chamber monocoque cabinet or double-shell cabinet made from Tidal’s proprietary cabinet material Tiralit.
- Highly efficient diamond tweeter 1 x 30 mm.
- 1 x 127 mm high-efficiency ceramic mid-range driver or 1 x 127 mm high-efficiency diamond mid-range driver.
- 2 x 170 mm front woofers with aluminum cone.
- 4 x 265 mm long subwoofers with aluminum cone.
The speakers have built-in gain, but you’ll still need to plug them in to a source if you want to hear something. Tidal recommends the equally exclusive Royale MC-1, a digital-to-analog converter (DAC) with an integrated streamer and level control.
As they say, if you have to ask how much they are, you probably can’t afford them. This is true. Digital Trends asked Tidal Audio how much we should expect for the Royale and the answer didn’t disappoint: these monsters start at € 260,000 (about $ 318,000) and quickly climb to € 503,000 depending on the options you choose. Sure, that’s a lot of money, but if you can afford a $ 3 million Bugatti Chiron, let’s imagine those prices correspond to a rounding error on your tax forms.