Sony CES 2021 TV Lineup | Sony Is Back In A Big Way

CES 2021 is underway, but not officially. The hot new TVs we’ve always been excited about are already getting official announcements, and you might be surprised to see Sony, which is usually the last to be released, comes out early and big. This announcement comes along with the Samsung QLED NEO and LG TV range.

Let’s start at the top of the new line-up, but stay with me because the last TV I want to talk about is probably the most exciting and you’ll want to know why.

Master Series Z9J

Sony’s top TV for 2021 will be the Z9J master series. You can imagine it’s like last year’s Z8H but with steroids. And those of you who remember the Z9G? Well the replacement is here and it looks like there are some significant improvements.

This 8K monster LED TV can do just about anything. It features a full array LED panel, contrast enhancing technology from Sony, an X wide angle for better off-axis performance, acoustic multi-audio with even more speakers and sound enhancements, and Google TV, which will replace Android TV. Then there is the new three-way stand for versatile placement and finally, HDMI 2.1 with full specification, covering VRR, 4K 120, Auto Low Latency Mode and eARC.

You can get the Z9J Bravia XR in 75- and 85-inch sizes.

It will undoubtedly be bright and beautiful with incredible contrast, but the image quality will see particular improvements thanks to Sony’s new processor called the Cognitive Processor XR. I’ll get into the details shortly, but Sony’s new hot new processor is in all of the televisions I’m about to tell you about.

Bravia X95J


One step down will be the Bravia X95J, and this will be Sony’s flagship 4K TV for the year, replacing the X950H. It has almost all of the features of the Z9J, but is 4K as opposed to 8K, and it doesn’t get quite as bright as the Z9J, although you can rest assured that it’s bright enough. As I said, everything else is here, including the one-slate design, three-way stand, HDMI 2.1, acoustic multi-audio, and all of the other extras from Sony for this year.

Before I get to the TV, most people will be amazed. Let’s talk about Sony’s two new OLED TVs. Yes, two new OLEDs for the year.

Bravia A90J and A80J OLED televisions

Sony X95J Series TVSony

The model numbers are the Master Series A90J and the new A80J, replacing both the A9G and A8H from previous years. The big news here is that Sony has developed a new OLED technology called XR OLED Contrast, which increases brightness in bright lights and provides solid black in shadow areas.

Of course, the A90J Master series offers everything that Sony has to offer: HDMI 2.1, a two-way stand, Google TV, almost no bezel, extremely thin profile. Trust me it will do anything and do it beautifully. However, here is the real kicker. There will now be an 83-inch model for the 55-inch and 65-inch sizes. Right. An 83-inch OLED.

Just one step further down is the A80J. This OLED series will be available in sizes 55, 65 and 77 inches and share many of the same technologies and functions as the A90J. Only this series will have a three-way stand. The same contrast-enhancing technology for brighter highlights is obtained, HDMI 2.1 – again almost the entire package. In many ways, this seems like the more compelling OLED option.

Bravia X90J

We finally have the X90J, which replaces last year’s popular X900H. This is the TV that I believe tons of people will want to buy in 2021. It has the same processor as every other TV I was talking about. This is a huge advancement for this model and will be available on screen sizes from 55 inches up to 100 inches!

Yes, I mean it. And again, the only real step down is that it doesn’t quite have the brightness of the Step-Up models and has a slightly more modest audio system – though it’s still acoustic multi-audio, and you can bet the price will get well below it that of all the other televisions I’ve seen so far. I really think this is going to be one of the most popular TVs of the year.

The brand new Sony processing

I have to deal with the Cognitive Processor XR chip that Sony is introducing. It replaces the X1 Ultimate chip I raved about last year and I’ve seen what it can do. I think it will be a game changer that will mark Sony this year.

In all honesty, I probably need to give a full explanation on this, but the key takeaways are that Sony is pulling in information about how people see images, taking advantage of all of their various processing elements, cross-analyzing all that information, and then optimizing the image.

It sounds like a lot, and it is – it takes a lot of processing power – but from what I’ve seen it does some amazing things for the image quality. And I think the fact that it will be in every TV I’ve just talked about is fantastic for Sony fans. Sony is taking a big step up in 2021 and making a big impression at CES 2021.

Editor’s recommendations

Comments are closed.