LG Shows Off a Bed With a Hidden See-thru OLED TV Set

Advances in display technology have allowed manufacturers to rethink and bend the shape of televisions in unimaginable ways. For example, LG showed a roll-up television at CES 2020 that could be retracted into a soundbar. Now, at CES 2021, LG is back with another crazy idea: a transparent TV that can be rolled up from the foot of a bed.

According to LG, it has managed to achieve 40 percent transparency on a 55-inch OLED screen – a dramatic improvement over previous generations, which were only about 10 percent transparent. Transparency is the key to this concept as the so-called Smart Bed TV is not only intended for streaming TV shows and films. It can also act as a smart home device and can be rolled up from the bed to show you information – such as: B. Time, weather or time when your morning alarm goes off.

Despite the thin panel, LG also put in a number of built-in speakers that are supposedly embedded in the transparent frame itself.

The Smart Bed TV is not only intended for bedrooms. The company also hopes to get it to public places like shopping malls and restaurants if it ever gets widespread. The entire module is also not tied to the bed and can be moved to other places in a house.

“Transparent OLED is a technology that maximizes the benefits of OLED and can be used in a variety of places in our daily lives, from shops, malls, and architectural interiors to autonomous vehicles, subways, and airplanes,” said Jong-sun Park . Senior Vice President and Head of Retail Business for LG Display. “It will evolve into a next generation display that can change the existing display paradigm.”

LG’s new transparent TV is not the first in its class. Manufacturers like Samsung and Panasonic are actively developing the technology behind such displays to power the next generation of televisions. You can’t buy any of these, however, and even if one of these companies releases one at some point soon, the price will likely be enough to put you off. Case in point: LG’s rollable OLED TV sold for a staggering $ 87,000 in South Korea last year.

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