Global Baby Apparel Market By Product, By Distribution Channel, By Region, Industry Analysis and Forecast, 2020

The global baby clothing market size is projected to reach USD 207. 1 billion by 2026, which corresponds to a market growth of 8.8% CAGR over the forecast period. Baby clothing includes clothing such as outerwear, sleepwear, innerwear, socks, and tights designed for babies.

New York, February 10, 2021 (GLOBE NEWSWIRE) – Announces the Release of the Report “Global Baby Clothing Market By Product, Distribution Channel, Region, Industry Analysis, And Forecast, 2020-2026” – https: //www.reportlinker. com / p06021877 /? utm_source = GNW
The clothing depends on the age of the child. Infant clothing primarily includes clothing for infants who are less than 12 months of age, while toddler clothing refers to clothing or clothing for children between the ages of 1 and 3 years.

The change in peoples’ lifestyles and the increase in the working population of women have increased awareness among the population of the proper presentation of their babies. Therefore, the baby clothing market is growing significantly. As the demand for new styles continues to increase, product innovations are being carried out to develop new styles, and this has become a key achievement for baby clothing manufacturers.

Raising awareness of the baby’s safety and comfort is likely to be a key factor for market growth in the years to come. In addition, parents focus not only on simple and comfortable baby clothes, but also on a style that is in line with the latest fashion trends. These consumer trends are likely to play an important role in expanding the market size of numerous baby clothing styles over the forecast period.

By product

Based on the product, the market is divided into outerwear and underwear. Outerwear for baby clothing was one of the largest product segments and had a significant market share in 2019. New and modern parents are focusing on stylish apparel and clothing for their child, which has fueled the demand for fancy apparel. In addition, there are more and more children’s fashion shows around the world as parents nowadays are informed of the latest fashion for children through the internet. Numerous exhibitions and events are held around the world to promote children’s fashion and new fashions, especially for children.

By distribution channel

Based on the sales channel, the market is divided into online and offline. The online channel is likely to expand significantly in the coming years. One of the factors driving the growth of the baby clothing market is improving parents’ access to the internet, which results in faster and easier updating of the latest fashions on the social media sites such as Facebook, Pinterest, Instagram, and other media platforms . In addition, ceaseless promotions for ecommerce sites like Amazon, Flipkart, and Alibaba, and the discounts they offer, are promoting the adoption of online shopping worldwide. In addition, this sales channel offers a platform for new participants in the industry to promote and sell their products worldwide regardless of their geographical borders.

By region

Based on regions, the market is segmented into North America, Europe, Asia-Pacific, and Latin America, the Middle East and Africa. North America was the largest contributor to the baby clothing market in 2019. Significant growth is expected for the Middle East and Africa in the forecast period. Urbanization and improving economic indicators leading to higher disposable income and an increase in the birth rate in African countries such as Ethiopia, Nigeria and Kenya are expected to open new opportunities for baby clothing in the next few years.

The market research report covers the analysis of key market players. Key companies featured in the report include Nike, Inc., Hennes & Mauritz AB (H&M) (Alshaya Group), Hanesbrands, Inc., Ralph Lauren Corporation, Carter’s, Inc., The Children’s Place , Inc., Industria de Diseno Textil, SA (Inditex SA), Truworths Ltd., Cotton On Group Services Pty. Ltd. and Burberry Group PLC.

Strategies for the baby clothing market

October 2020: H&M has opened its highly anticipated online shop in Australia at This introduction gives customers access to high quality clothing at the best price, made in a sustainable way with the simple push of a button.

September 2020: Hanesbrands partners with the University of South Carolina. As part of this partnership, Hanesbrands supports South Carolina’s efforts to develop, expand, and market University branded products. It also funds the university’s participation in CLC’s innovative, bespoke marketing programs that connect and engage Gamecock fans across the country.

January 2020: Gymboree partners with The Children’s Place, Inc., an American specialist retailer for children’s clothing and accessories. As part of this collaboration, Gymboree will be relaunched in February 2020 and will be available on and in shop-in-shop locations in over 200 Children’s Place stores in the United States and Canada. The launch of Gymboree included eight collections in sizes 12M – 8. The brand is returning to its classic roots with playful head-to-toe collections that include clothing and accessories.

August 2019: Nike has launched a subscription service for children called Nike Adventure Club. Parents can order shoes for their children ages 2 to 10 on a quarterly, bimonthly, or monthly basis with monthly fees of $ 20, $ 30, and $ 50, respectively.

March 2019: Hanesbrands signs an agreement with the University of Cincinnati in partnership with IMG College Licensing. The agreement includes men’s, women’s, youth, and infant / toddler clothing from the Cincinnati brand across all retail channels. It also ensures that the university has better control over the supply chain and that license revenues will remain stable for the next six years.

November 2018: Carter’s introduces a new collection of premature babies. This collection is specially designed for babies under five pounds. It includes features such as plastic caps for x-rays and easy-to-access tabs on the arms. It also recognizes the significant milestones and loved ones in the life of a premature baby. Some bodysuits contain heartwarming phrases like NICU Graduate and My Super Heroes Wear Scrubs.

July 2018: Carter launches Carter’s KID, a new product offering. The product was developed for boys and girls in sizes 4 to 14. Carter’s KID mixes the styles, colors, and graphics kids want with the quality and value parents expect. The collection contains active and layered pieces that appeal to boys and girls who started making their own style statements.

March 2018: The Children’s Place, Inc. signs an agreement with Zhejiang Semir Garment Co., a China-based casual and children’s clothing company. The agreement was aimed at expanding The Children’s Place’s global presence. It also brings unique quality, fashion and value to The Children’s Place customers in China.

March 2018: Hennes & Mauritz launches its e-commerce business in India. This launch helped the company become the newest single brand retailer after Zara and launch online retailing in the country.

February 2017: Carter’s, Inc. to acquire Skip Hop Holdings, Inc., a global lifestyle brand for families with young children. As part of this acquisition, Skip Hop Holdings added the Carter brand. It also provided Carter with an opportunity to use their marketing, sales, and supply chain skills to support the Skip Hop brand’s growth.

Scope of study

Market Segments Covered In The Report:

By product

• outerwear

• underwear

By distribution channel

• Online

• Offline

According to geography

• North America

o US

o Canada

or Mexico

o Rest of North America

• Europe

o Germany

o Great Britain


from Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

or china

o Japan


o South Korea

o Singapore

o Malaysia

o Rest of the Asia Pacific region


o Brazil

o Argentina


of Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Company profile

• Nike, Inc.

• Hennes & Mauritz AB (H&M) (Alshaya Group)

• Hanesbrands, Inc.

• Ralph Lauren Corporation

• Carter’s, Inc.

• The Children’s Place, Inc.

• Industria de Diseno Textil, SA (Inditex SA)

• Truworths Ltd.

• Cotton On Group Services Pty. Ltd.

• Burberry Group PLC

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