ARM Says Apple M1 Is “Real Innovation” in PC Industry

In an interview at CES 2021, Arm managing director Simon Segar offers hope for the PC industry in the future. The board noted that Apple’s ARM-based M1 processors are currently driving new innovations in the PC market.

Although the PC market is dominated by Intel and AMD according to Segars, the current status of Apple’s activities with ARM silicon leads us to “real innovations”.

“What we are seeing now is real innovation in a market that hasn’t seen a lot of innovation,” Segars said at CES 2021, as picked up by CNET. “Any time there is a discontinuity that makes people wonder how we do it, it brings energy into innovation.”

Segar also says Arm, the UK semiconductor and software design company that licenses and manufactures the technology for ARM-based chipsets and software in personal computers, is responsible for this change. CNET reports that Arm has poured new technical resources into PC chipset designs.

It will definitely be an uphill battle for arm to make another breakthrough in the personal computer industry. ARM-based chips are popular in cell phones as well as routers and elsewhere, but PC storage space has been an issue despite the benefits of constant connectivity as well as 4G, 5G connections and all-day battery life.

Microsoft actually introduced a new custom ARM-based processor in the updated Surface Pro X, called the Microsoft SQ2. However, many have experienced performance issues in Windows 10 due to app emulation. Microsoft worked with Qualcomm on the chip, but rumor has it the company is also working on its own ARM chip to power servers and future devices.

Microsoft’s partners also announced new ARM-based PCs, including the HP Folio and the IdeaPad 5G. These Snapdragon 8cX PCs were developed with the help of Qualcomm, which has a small share of the PC market.

Seagars praised the benefits of ARM-based chips, noting that while the current ARM-based PC industry is a mix of manufacturers and ecosystems, there could be hope. He emphasizes that it depends on performance and energy efficiency.

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