3 Small Businesses to Support to Fight Global Poverty

SEATTLE, Washington – At the height of a global pandemic, things are tough for small businesses. Influencers and the media are constantly telling the public to buy from these companies to help the economy. Even so, countless family-owned, self-established businesses are being downsized and even closed. Many of those who stay afloat are still using their shrunken profits to make the world a better place. Here are three small businesses to be supported during the pandemic. Not only do they have great products, but they also have an even better goal in fighting global poverty.

Janji Athletic Wear

Janji is a sportswear company that specializes in clothing for runners. It believes that “water is an integral part of everyday life and a necessary part of taking the first step in every run.” This value, along with the name of the company, which means “promise” in Malay, forms the company’s mission . The brand recognizes water as a human right and therefore donates 2% of all profits to support projects for clean water around the world. It has seasonal collections inspired by different nations, each benefiting from their clean water initiatives.

For example, lines have been designed to pay homage to countries like Kenya, Peru, Nepal, and Uganda. This design initiative makes his clothing unique. They often contain vivid patterns and useful functions, such as: B. certain phone pouches or quick drying fabrics. A graphic designer born and raised in the Philippines created a new line. Right now, Janji has everything from sports bras that are colored like the ocean around the Philippines to flowers that are native to the islands.

Janji’s influence on poverty

Janji directs his clothes at runners and his message is no different. The small company goes one step further to “expand access to safe drinking water in the places we do business around the world”. When clients join the Janji Collective Program, 100% of their membership fees go towards financing clean water.

The company’s involvement in Evidence Action is an example of the impact Janji has had on reducing global poverty through clean water initiatives. Evidence Action is a flagship non-profit program with a mission to deworm the world. Donations from Janji and the preparatory work put together in Uganda have helped 25,000 people receive clean water for a year.

Sudara loungewear

Sudara is an oregano based company that has partnered with a number of sewing centers in India to make handcrafted Punjammies. These are loungewear like robes and slouch pants, all of which are 100% handmade. Each style is named after a woman in one of the Sudara centers who sews and designs the clothes. This recognition is paramount as these employees were once sold into sex slavery in India. Thanks to Sudara, everyone has found freedom in addition to working on living wages. Empowering women is a priority, so Sudara is one of the small businesses to support.

The small company has partnerships with other sewing centers. These centers all have training programs that allow hundreds of previously oppressed women to work for them. For example, some Sudara women have started their own tailor shops. Others even took technology and cosmetics courses and found careers in these fields.

Sudara’s Impact on Poverty

Soyamma is a success story. She started working in a sewing center in Sudara in 2017. As a child, Soyamma’s abusive father forced her into sex slavery after her mother left the family. The young girl ran away from home and found refuge in the Sudara Center on the day her father tried to sell her permanently for alcohol money. Soyamma is now an experienced dressmaker and beautician who has since left her position in Sudara. However, due to the huge impact the brand has on them, they continue to donate a large portion of their earnings to the brand.

Sudara has grown enough as a brand to serve women at risk beyond its employees. The company’s name, “Sudara”, means “beautiful” in Sanskrit. The brand internalizes this idea and uses its resources to not only provide for women, but also to empower them to feel comfortable in their own skin.

Basic coffee

Groundwork is based in Venice Beach, California, but sources its coffee from all over the world. The small goal is to find the best coffee and share it with others. Not only does the small company believe their coffee is the best there is, but its values ​​are equally, if not more impressive. The preparatory work paves the way for a normalization of Fairtrade coffee practices, which is why it is one of the small companies that supports this.

Groundwork provides support to all coffee farmers from whom it is obtained worldwide. This initiative not only helps producers and their families, but also their communities and the local economy. Groundwork’s specialty, for example, is the Columbia AMUCC Fair Trade blend. This mix has already helped the economy around the predominantly female farmers, who the company supports directly, immensely.

Impact of Fundamentals on Poverty

Kotwibakabo, the farm that harvests one of the most popular mixes of groundwork, is made in the western province of the village of Boneza. The company has 1,511 members, more than 500 of whom are women and work together at all levels of production. While working on the farm, workers receive training in cash management, capacity building, and practices to ensure admirable coffee yields. These skills enable Rwandan farmers to learn what they need and create a future for themselves. Before working as farmers, most of the workers lived in poverty.

If farmers only conduct their business using groundwork, they will no longer experience poverty after harvesting their beans. Hence the coffee company’s mission to “ensure that offers don’t come at the expense of the farmers who brought them [coffee beans]to market “comes into play. In addition to humanitarian goals, the company also has sustainability goals with environmentally friendly packaging and business practices. These three small businesses to support can serve consumers well while buying high quality products.

The pandemic has hit small businesses significantly. These are three small businesses to be supported during the pandemic. Supporting any or all of them can not only help a small business survive, but also help people out of poverty worldwide.

– Ava Roberts
Photo: Flickr

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