23 French Clothing Brands You Might Not Know, but Definitely Should
When you think of French clothing brands, iconic fashion houses Dior, Chanel, Yves Saint Laurent and Celine probably come to mind. Their designs are stunning and absolutely worthy of a dream wish list, but they aren’t exactly the most practical or affordable. Fortunately, a slew of chic and budget-friendly Parisian labels have popped up in the last few years making it insanely easy to channel those French girl vibes for less.
The French style continues to appeal to so many of us because it’s an effortlessly elegant atmosphere that can make us feel like our truest selves. It’s all about lightness, and most women across the Atlantic don’t really care about high street disposable styles. What interests them is clothing that is well made and versatile – items that read polished without trying too hard.
You won’t see red berets or ballet flats here, but what you will find are essential and fresh designs at the same time that can blend seamlessly into your wardrobe. The French fashion brands listed below also have a unified view (that’s, if you will, it’s all clear) so you don’t have to worry about adding something to your cart today that will look out of date tomorrow. Shop 23 of the best French clothing brands.
With its fashionable silhouettes and edgy but subtle details, Majes pieces always feel up-to-date. The brand has grown in popularity since it opened in 2011 and is currently available at major retailers such as Nordstrom and Bloomingdales.
Ecru jacket in overshirt style
Mohair cardigan with fancy buttons
We can’t talk about Maje without mentioning Sandro – its slightly more polished sister brand. Check if your style is classic as they make high quality basics with a twist. Think boyfriend blazers, embellished jeans, and ruffled white button-downs.
Breton sweater with contrast cords
Meet the sneakers that will be in your closet (if you haven’t already). Meghan Markle and Kate Middleton both love Veja’s white trainers, and for good reason: they’re sustainably made and go well with anything that’s already in your wardrobe.
Ba & sh
Fans of Maje and Sandro will love Ba & sh for its similar selection of trendy pieces at affordable prices. We are interested in the printed blouses and sweatshirts to embellish (or disguise) a pair of jeans.
Zadig & Voltaire
“Boho Chic” is the first thing that comes to Zadig & Voltaire’s mind. The lace-studded camisoles, teddy coats and casual knitwear give your current wardrobe a serious note.
Christy velvet blouse by Zadig & Voltaire
Zadig & Voltaire Fun Curly Jacket
From Katie Holmes to Beyoncé to Gigi Hadid, Isabel Marant and her eponymous diffusion line, Isabel Marant Étoile, have a serious following. Her accessories and clothing designs are instantly recognizable (she was the first to make sneaker wedges a fashion must-have) and somehow never go out of style.
Isabel Marant Étoile Moby Ombré Logo Sweatshirt
Isabel Marant Elise jacket sleeved sweater
A cult favorite on Instagram, Rouje offers a range of vintage-inspired tops and knitwear that go well with high-waisted jeans or silk slides. As with its founder, Jeanne Damas, you can expect the general vibe to be soft and feminine without trying too hard.
When Paris influencer Chloé Harrouche couldn’t find the knitwear she’d always wanted, she decided to make it herself. The result: Relaxed staples made of high-quality fabrics that make you feel good on your skin. Loulou Studio is really an extension of Harrouche’s personal style, with boyish tailoring and earthy tones dominating the color palette.
Loulou Studio Tromelin knitted ribbed cashmere bralette
Loulou Studio Maddalena cashmere training pants
Regardless of your personal style, the vintage-inspired brand from Morgane Sézalory will easily win you over. His pieces are romantic and so easy to mix and match. Work one of his mohair knitwear into your rotation and see for yourself.
If Zadig & Voltaire feels too dingy and Sandro too polished, you might love Parisian brand The Kooples. The brand always shows real couples in their ads, and appropriately, the pieces look subtle and unisex.
Camel-colored hoodie with leopard drawstring
Ecru cotton shirt with a high neck
Here’s another influencer-led brand that is making waves. Musier Paris was brought to life by Anne-Laure Mais in 2018 and gained huge traction after Bella Hadid wore one of his cropped cardigans on a yacht this summer. Look at the brand for the ultimate Parisian wardrobe: shrunk knitwear, bespoke one-offs and versatile dresses.
If you think swimwear is a worthwhile investment, Eres is the label on deck. The French brand is known for its sleek one-pieces and bikinis with minimal seams and durable fabrics. The lingerie collection should not be missing either.
Eres Cassiopée printed bandeau swimsuit
Eres Les Essentiels Asia swimsuit
Those low cut, draped dresses and tiny bags that you’ve seen all over the internet? You have to thank Jacquemus for that. The brand enjoyed their time in the sun and basically everything that celebrities and fashion influencers are looking for – Boobie Billie included.
Jacquemus Le Chiquito Noeud Small leather shoulder bag
Jacquemus Valerie leather and canvas slingback sandals
The Frankie Shop
You may know the Frankie Shop for its minimalist vibe and expert curation (Ganni and Nanushka are two of the labels it carries), but the bustling boutique also designs some of the coolest basics. Case in point: the sweatshirt sets and the sweater and scarf combination feel both trendy and timeless.
Frankie Shop Rib knit turtleneck and scarf set
Frankie Shop Jaimie oversized cotton-jersey sweatshirt and shorts set
Give your top drawer some much needed refreshment with confidantes at Ysé. The brand was founded by women for women. So you know you are getting bras and underwear that will make you feel like the best you are. Find out more about the bespoke approach here.
Triangle Skin Flower Scarf
Faiza Bouguessa’s label is based on her French and Middle Eastern backgrounds and is all about humble and luxurious designs. Her shirt dresses, abayas and trench coats are great examples of how she blends modern culture with traditional clothing values.
House of Château Rouge
Maison Château Rouge is a socially conscious lifestyle brand that sells handmade, African-inspired fashion and home decor. It was founded in 2015 by brothers Youssouf and Mamadou Fofana to change the narrative about African culture in France.
Simple hoodie with a young pattern
House of Château Rouge
“Tailor-made” and “active clothing” are not exactly two words you would put together, but that is exactly what you will find at Ernest Leoty. The brand takes its inspiration from Leoty’s legacy as a famous corset maker and offers you elegant bodysuits and stretchy sports bras made from high quality fabrics.
Ernest Leoty Anais Stretch Bodysuit
Ernest Leoty Anouk cotton-jersey training pants
For jewelry that looks like a work of art, check out Charlotte Chesnais. Her sinuous, sculptural rings and earrings in gold vermeil and silver are statement pieces that are well worth the investment. You will have them for years to come.
Charlotte Chesnais band 18 carat gold plated sterling silver ring
Charlotte Chesnais Pearl & 18k Gold Vermeil Ear Cuff
Like many of the brands on this list, Claudie Pierlot’s clothes have a preppy but sophisticated feel to them. Bookmark the label if you’re looking for a new jumpsuit or zoom-ready top.
Claudie Pierlot Jacques Houndstooth cotton blend jumpsuit
Claudie Pierlot Cocteau blouse with ruffle detail
Are you going for something super minimal? Look no further than the clean lines in the APC Atelier. Its raw denim is also a cult favorite as it never loses shape or shrinks when washed.
French women love their leather jackets – and Iro has some of the best on the market. They cost a pretty penny, but you pay for quality. The material gets better with age and unlike some oversized fits that can also feel like Danny Zuko in Grease, Iro’s slim-fitting designs add sheen to your Emmanuelle Alt look.