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How do I check my Ad position? 

Dec 10

Your ad position can drastically affect your campaign's results when it comes to PPC marketing. A relatively straightforward process determines ad placement on search engine results pages, but there are several things you can do to improve your ads' placement. Let's go over how the ad position works and how to improve it.

What Is Ad Position?

An ad position is a position about other ads on a search engine results page (SERP) or any other platform such as Facebook, Google, Amazon, or where your advertisement appears. 

A highly optimized advertisement's positioning does not remain constant. Google Ads and Bing Ads operate like auctions, meaning that every time a user searches - even using the same search criteria multiple times - your ads may move up or down in the results. In addition, ad optimization plays a crucial role in helping your ads achieve consistently high ratings on the platform.

What is Google Ads Position?

Your Google Ads will appear on a page after other ads, according to the order in which they appear. In other words, an ad position of "1" indicates that your ad is displayed highest on the page about the other ads of the same type. There is no guarantee that your ad will appear above the search results. The first ad shown beneath search results is when there is no advertisement above the search results.

Your Ad Rank is calculated each time your ad appears, so its position can change based on the context of a person's search and the competition among advertisers when the person searches.

What is the best way to check Ad position on Google? 

To determine where your ad appears on a particular search page, Google developed an ad preview and diagnosis tool. A single ad can be tracked using a tool like this without accumulating any impressions, and the results are the same as a Google search.

What is Amazon ads position? 

On Amazon, three ad placements cater to different shopping behaviors depending on where consumers are on their path to purchase: Sponsored Brands, Sponsored Products, and Product Display Ads. How do you determine which one is most suitable for you, and where do they appear? Let's take a look. 

Sponsored Brands

Branding campaigns for your company are great for reinforcing your brand, increasing sales, defeating your competition, defending your branded keywords, and enticing shoppers to add more products to their carts. Ads from Sponsored Brands are located just below the search bar, and they look similar to results from a product search. Search results can also display ads from Sponsored Brands beside them.

Your Sponsored Brands ad will showcase multiple products in your portfolio, along with a visually appealing call to action. A product search showing your products on top naturally increases the likelihood of someone clicking on them. There is a high chance of brand and product awareness for this ad placement. 

Several types of keyword matching are available, including broad (matching terms or close variations), phrase (exact or other keywords before or after), and accurate. When setting up a campaign, start with a low bid on keywords and raise it as your click-through rate increases so that you can optimize your marketing budget.

Sponsored Products

Advertisements sponsored by your products are a powerful way to reach consumers who actively make decisions about which products they will ultimately purchase. If you bid competitively, your products are more likely to be displayed near the top of the page.

There are two primary locations for Sponsored Products: 

  1.  Under Sponsored Brands (formerly Headline Search Ads) in the search results.
  2.  The sponsored products section of a brand's product page.

Consumers are provided with a direct path to purchase through Sponsored Products ads in both placements. You can select the negative term and exact negative keyword matching along with the broad, phrase, and same keyword matching to match your ads with customer needs better. Using auto-campaigns and auto-generated keywords, start your Sponsored Products campaign. Start a manual campaign once your campaign has been launched so that you can optimize your movement toward the best-performing keywords.

Product Display Ads

Display ads encourage consumers who are already browsing your brand or a competitor's brand portfolio to look at adjacent products relevant to their browsing. Product Display Ads are found below the Buy Box on some product detail pages, offer listings, and in some emails. When the shopper clicks on one, the corresponding Product Detail Page is displayed.

Advertisers can place Product Display Ads anywhere on Amazon, regardless of category or relevance requirements, providing the most reach. This method will encourage consumers to add complementary products to their baskets and upsell. 

Advertisers can target product display ads based on what products are being browsed (ASIN), what products are being purchased (product category), and what interests the consumer has (shopper interest category).

Conclusion

You can significantly influence your online business by choosing the proper ad position. Investing in marketing your products can be a complete waste of time and money if you do not get past the first two pages of the platform, regardless of whether you use Google Ads or Amazon PPC services. You can see drastic changes in your business depending on your conversion rate and traffic. Make sure you keep tabs on your Ad position and see where it currently ranks so that you can take the necessary steps to improve it. 

Consequently, optimizing your Ads is essential to getting desired results, as they should be placed at the most appropriate location. If you are looking to improve your business Ad ranking or need further guidance, check out Urtasker. They offer outstanding Amazon PPC management services. E-commerce development, Digital marketing services, and many more to small business owners. They have already guided 1000+ Amazon sellers on their path to success, and you can be part of them too.