2020-2021 Global Top Brands List Grabbing Global Attention
LAS VEGAS, January 14, 2021 / PRNewswire / – Smart innovations promise a bright new tomorrow. On January 11, 2021the 54th International Consumer Electronics Fair (CES) took place Las Vegas. CES 2021 was different as it went online for the first time, bringing an exceptional digital experience to consumers from around the world. Organized by IDG, the 2020-2021 Global Top Brand List was also published online and caught the attention of industry insiders, global CE fans, trusted organizations and renowned media companies.
Launched in 2006, the global top brand list is the most authoritative, professional, and trustworthy in the CE field. Since it was founded 14 years ago, the event has had many insightful topics, from “Wisdom Creates Brands, Starting New Ecology of Consumption” and “Digitization Changes Brands” to “AI · Evolution Time”. The annual event, with its far-reaching impact on the global CE industry, offers a variety of activities to introduce global CE brands and build their reputation on the global stage. Such efforts have helped ensure a bright future for the CE industry for years to come.
In the midst of the COVID-19 pandemic, the 2020-2021 global top brand list is celebrating its 15th anniversary. Under the motto “More makes more”, the great power of global CE brands is to be used to bring a steady stream of updates and bring about disruptive changes as they make constant technological advances and exceed the known limits to create unknown possibilities. In addition, the winners are for “2020-2021 Top 10 CE Brands”, “2020-2021 Global Smartphone Brands Top 15”, “2020-2021 Global Smart Connected Device Brands Top 15”, “2020-2021 Global TV Brands Top 10 “, Among others,” 2020-2021 Global CE Brands Top 50 “and” 2020-2021 International Innovation Enterprises Brand Award “were presented. The award ceremony was a real feast for global consumers.
Chinese CE brands stand out from the many winners. For example, Haier, Hisense, TCL, BOE, Huawei, Changhong, Lenovo, Skyworth, Midea and Gree were among the top 10 CE brands in 2020-2021. Huawei, Xiaomi, VIVO, OPPO, TCL and ZTE were among the top 15 global smartphone brands for 2020-2021. Huawei, OPPO and ASUS were among the top 15 global smart connected device brands for 2020-2021. TCL, Hisense, Xiaomi, Skyworth and Changhong were among the top 10 global TV brands for 2020-2021. Huawei, Changhong, Hisense, Skyworth, TCL, Midea, Gree, Lenovo and ZTE were among the top 50 global CE brands for 2020-2021. COSMOPlat, DJI and Samsung received the 2020-2021 International Innovation Enterprises Brand Award. In addition, BOE Micro LED (COG), Changhong Laser TV V8SPro and CHiQ Q8K received the “Innovative Display Application Product Award of the Year”, the “Gold Display Technology Innovation Gold Award” and the “Gold Award for 5G + 8K Innovative Intelligent Connectivity Technology “excellent. , respectively.
This year’s list has three highlights. First, thanks to constant technological advancement, Chinese CE brands overtake their foreign counterparts. Second, global brands and companies are facing increasingly fierce competition for smartphones, smart TVs, and smart connected devices. Third, competitors from around the world are exploring uncharted waters and pursuing diversified development by taking a cross-industry perspective.
Self-motivated: Chinese CE brands are global players
Numerous strong companies with global reputations such as Huawei, TCL, Skyworth, Lenovo, Greece, Haier, Hisense and Midea have emerged in China Thanks to preferred industrial policy and widespread use of the latest generation of IT, including Internet of Things (IoT), Big Data, Cloud Computing, 5G, Artificial Intelligence and Virtual Reality (VR). Chinese CE brands are gradually becoming aware of the fact that intelligent diversified products will be the mainstream of the market as the global CE industry develops rapidly and the domestic market in China is constantly expanding. As a result, innovative technologies keep popping up due to technological innovations and product updates. Chinese CE products are gaining a competitive advantage in the world market by becoming more intelligent and increasingly connected, and therefore are well received by global consumers.
Zhu Dongfang, President of IDG Asia, also shares his insight into the future development of Chinese CE brands. He says, “Chinese CE marks can be traced back to the 1950s. Each period has its distinctive leading marks that bear the traces of the great changes that have taken place in it China Economy and society. As technology advances by leaps and bounds, there is greater demand in the market for high quality local products. Therefore, Chinese brands are placing increasing emphasis on technological innovations and product updates in order to adapt to market developments and increase global competitiveness. The latest information technologies with big data, cloud computing, 5G and AI enable Chinese brands to reach the peak of intelligence. In a short time, more technologically advanced products are brought to market. In addition, domestic brands are frequent participants and winners of the Global Top Brands competition. Haier, Changhong, BOE and TCL are well received by authoritative organizations and global consumers. The COVID-19 pandemic has dealt a severe blow to every industry, but the CE industry sees the emergency as a blessing in disguise. The rise of otaku culture and economy has created brand new opportunities for the supply and demand chain. We believe that the CE market will welcome exponential growth after the coronavirus outbreak and Chinese brands will bring new vitality to the global CE industry. “
Smart and intelligent: Chinese CE brands are getting bigger and stronger
Generations of technological advances and product updates have enhanced the ability of Chinese CE brands to innovate. Smartphones, smart home devices and smart connected devices have been invented and introduced to the Chinese market, where there is a greater variety of cutting-edge technologies and the latest products than ever before. As a result, Chinese brands now have a greater say in global competition.
Smartphones, which are generally performing the best, are enjoying solid growth momentum China. The widespread use of 5G and AI has allowed Chinese brands to gain a stronger foothold in the world market. IDC statistics show that 84,800,000 smartphones were manufactured in the third quarter of 2020 China, including 49,700,000 were 5G-enabled phones. Over 90% of color television brands have applied smart technologies to their products. Breakthroughs are being made all the time 8 THOUSANDWith Chinese and 5G technologies, Chinese domestic brands will have greater competitiveness and global market share. IDC predicts that 49,380,000 smart TVs will be launched by 2023 China a leading global manufacturer of production quantities. Additionally, the development of the Internet of Things promises an era of connectivity as domestic brands work to deliver comprehensive and intelligent connectivity solutions by focusing on technology, networking and industry.
Active in exploration: Chinese CE brands strive for diversified development
It is fair to say that Chinese CE brands have shocked their overseas competitors in terms of the variety and quality of smartphones, smart home devices, and smart connected devices. They also studied the unknown sectors for cross-industry and diversified development. In this year’s Global Top Brands List, COSMOPlat and DJI were awarded the “Global Leading Industrial Internet Ecosystem Brand” and the “Video-Filming Ecosystem Technology Award”, respectively. The award-winning companies demonstrate the enormous innovation capabilities of Chinese CE brands. COSMOPlat will continue to provide massive, bespoke solutions for every industry around the world, and provide its customers with a comfortable life experience by covering a wide range of sectors including clothing, food, housing, transportation, healthcare, elderly care, medical services and education. DJI will overcome technical problems and provide a complete ecosystem for video films, making Chinese innovations global.
In the past, Chinese CE brands only followed their foreign counterparts, now they march together with many world leading brands. In the past, domestic brands have always evoked an image of cheap and bad goods, but now it’s different: They are dynamic forces driving the sustainable growth of the global CE industry. Although the pandemic was hit by the pandemic, the top global brands list has been released. The event provides valuable opportunities for Chinese CE brands to lead the world and enable all CE brands to perfect themselves. A smart future for the CE industry is initiated through the further development of technology and product innovations.
SOURCE IDG Asia