11 Best Jewelry Brands – Affordable 2020 Jewelry Brands

In a world where you’re dressing only to impress your Goldendoodle, a solid jewelry collection is more important than ever. A tiny hoop on your lobes or a chain glimmering from your neck can make you feel put-together and ready to (remotely) kick ass, even if you’re still wearing the same coffee-stained sweats from last week.

Thankfully, 2020’s most popular jewelry trends are glitzy additions crafted specially for your stay-at-home lifestyle, like dainty chokers that peek from the neck of your softest hoodie, signet rings to accent your DIY manicure, and statement earrings perfect for dressing-up a zoom call. Looking to invest in all of the above? Start with the coolest jewelry brands thousands of people on Instagram are already obsessed with.

Adinas Jewels

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This affordable jewelry brand looks so expensive, it’s even been worn by millionaire celebs, like Billie Eilish – but without the matching price tag. They’ve got edgy hardware that caters to the e-girl aesthetic and personalized nameplates in every shape and size. Basically, Adinas is the cool-girl’s jewelry brand.

Cubic Zirconia Moon Huggie Hoop Earrings

ADINA’S JEWELS
nordstrom.com

$24.00

Pavé Star Padlock Pendant Necklace

Pavé Star Padlock Pendant Necklace

ADINA’S JEWELS
nordstrom.com

$28.80

Personalized Script Name Ring

Personalized Script Name Ring

ADINA’S JEWELS
nordstrom.com

$88.00

Pavé Spike Dangle Anklet

Pavé Spike Dangle Anklet

ADINA’S JEWELS
nordstrom.com

$31.20

Roxanne Assoulin

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*Ariana Grande voice* Break up with your jewelry, cause I’m bored. Shop this brand to add a much-needed color explosion to your same old stack. Roxanne Assoulin specializes in the unexpected, with a website full of beaded florals, rainbow-colored rhinestones, and chunky bracelets in every shade of neon. Oh and Selena Gomez wears them – need I say more?

Daisy Necklace

Daisy Necklace

Roxanne Assoulin
roxanneassoulin.com

$60.00

Shout Out Earrings

Shout Out Earrings

Roxanne Assoulin
roxanneassoulin.com

$75.00

Garden Variety Bracelet

Garden Variety Bracelet

Roxanne Assoulin
roxanneassoulin.com

$95.00

Hip-Hop But Not Earrings

Hip-Hop But Not Earrings

Roxanne Assoulin
roxanneassoulin.com

$75.00

By Chari

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This black-owned jewelry brand claims a starring role in my own personal necklace collection (if you don’t believe me, feel free to peep my Instagram). Their famed Kelli Necklace is allll over my feed and has already been worn by basically every influencer in the game. What makes them so special? Well, ByChari supplies simplistic, but unique designs that you’ll keep on repeat for years – and they do it better than anyone.

Initial Ring

Initial Ring

By Chari
bychari.com

$60.00

Leo Necklace

Leo Necklace

By Chari
bychari.com

$250.00

Sade Baby Hoops

Sade Baby Hoops

By Chari
bychari.com

$40.00

Kelli Necklace

Kelli Necklace

By Chari
bychari.com

$185.00

BaubleBar

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When you can’t afford the designer necklace you *actually* want, BaubleBar is where you go to find the next best thing. They’re basically the Zara of jewelry, stocking a siteful of high-quality statement pieces you probably won’t wear for more than a season. Their prices are super low (like, under $50), but you’d never know that just by looking.

Panon Evil Eye Earrings

Panon Evil Eye Earrings

BaubleBar
baublebar.com

$38.00

Custom Pendant Rainbow Chain

Custom Pendant Rainbow Chain

BaubleBar
baublebar.com

$68.00

Smiles Huggie Earrings

Smiles Huggie Earrings

BaubleBar
baublebar.com

$36.00

Noir Pendant Necklace

Noir Pendant Necklace

BaubleBar
baublebar.com

$44.00

Daisy London

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This jewelry brand is beloved for their charms that celebrate the female form – so much so, that they can barely keep them in stock. With new collections every season, Daisy London continues to reimagine the staple pieces everyone has in their jewelry box, with a range of dainty chains, hoops, studs, rings, and bracelets – all with an artsy spin.

Alexa Necklace 18Ct Gold Plate

Alexa Necklace 18Ct Gold Plate

Daisy London
daisyjewellery.com

$132.00

Estée Lalonde Luna Ring Sterling Silver

Estée Lalonde Luna Ring Sterling Silver

Daisy London
daisyjewellery.com

$63.00

Artisan Stamped Drop Huggie Earrings 18ct Gold Plate

Artisan Stamped Drop Huggie Earrings 18ct Gold Plate

Daisy London
daisyjewellery.com

$96.00

Vita Necklace Sterling Silver

Vita Necklace Sterling Silver

Daisy London
daisyjewellery.com

$107.00

Svnr

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You might not have heard of this indie brand before, but they’re famous among fashion editors. With a focus on sustainability, every piece of Svnr’s wearable art is made from found, re-used, up-cycled, and natural materials – but you’ll want to shop them for the designs alone. (Read: dragon-printed porcelain bobbles, tiny golden fish, and mermaid-y sea glass.)

Pi Max Hoop in Red Jasper

Pi Max Hoop in Red Jasper

SVNR
svnrshop.com

$135.00

Cinqueterre

Cinqueterre

SVNR
svnrshop.com

$150.00

Ningbo

Droplet

Miranda Frye

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I’ve been wearing this brand for years – why? Because they stock on-trend items that retain their sparkle, even after months of non-stop wear. Personally, I lean towards towards their edgy-cool chains, but they’ve got a ton of designs for every taste.

Ada Midi Ring

Ada Midi Ring

Mirande Frye
mirandafrye.com

$34.00

Viper Studs

Viper Studs

Mirande Frye
mirandafrye.com

$32.00

Luna Necklace

Luna Necklace

Mirande Frye
mirandafrye.com

$70.00

Emerson Signet Ring

Emerson Signet Ring

Mirande Frye
mirandafrye.com

$64.00

Notte

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Notte’s bright charms give you a one-way ticket to 1990s accessorizing, with endless variations of yellow smilies, neon flowers, and tiny glass yin-yangs. Oh, and 50% of the proceeds from their Smile for Charity collection (pictured above) is donated Food Bank for New York City.

THE YIN TO MY YANG RAINBOW NECKLACE

THE YIN TO MY YANG RAINBOW NECKLACE

Notte
nottejewelry.com

$76.00

MARASCHINO CHERRIES EARRINGS

MARASCHINO CHERRIES EARRINGS

Notte
nottejewelry.com

$54.00

LUCKY DOLPHIN EARRINGS

LUCKY DOLPHIN EARRINGS

Notte
nottejewelry.com

$39.00

MAKE ME SMILE NECKLACE • NEW!

MAKE ME SMILE NECKLACE • NEW!

Notte
nottejewelry.com

$64.00

Oma the Label

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That special pair of gold hoops you’ve been looking for your whole life – you know, that go with everything, but still look one-of-a-kind? – yeah, you’ll definitely find those here. Oma the Label carries both pretty, vintage-inspired designs and modern, trendy pieces, too.

THE SIMONE RING

THE SIMONE RING

Oma the Label
omathelabel.com

$79.00

THE OSAZE CHOKER

THE OSAZE CHOKER

Oma the Label
omathelabel.com

$79.00

THE ZOË  EARRINGS

THE ZOË EARRINGS

Oma the Label
omathelabel.com

$79.00

THE  ESEOSA EARRINGS

THE ESEOSA EARRINGS

Oma the Label
omathelabel.com

$59.00

Stella & Dot

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If you’re trying to bling out on a budget, RUN, don’t walk to the Stella & Dot website. The jewelry and accessory brand offers a massive selection of quality product ranging from $$ statement pieces to affordable basics (and their sales are killer, too). Their claim to fame: when Khloe donned their Pinterest-famous Rebel Pendant (a favorite of Selena Gomez’s too, btw) on Keeping Up With the Kardashians.

The Lady Bow-Lo

The Lady Bow-Lo

Stella & Dot
stelladot.com

$24.99

Neon Dream Bracelet

Neon Dream Bracelet

Stella & Dot
stelladot.com

$19.99

Boss Babe Bracelet

Boss Babe Bracelet

Stella & Dot
stelladot.com

$19.99

Delicate Heart Stud Earrings

Delicate Heart Stud Earrings

Stella & Dot
stelladot.com

$32.00

Serendipitous Project

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While they also have more glitzy options, Serendipitous Project has mastered the beachy vibe, working oceanic materials into their outfit-making jewels. Throw on any of their mermaid-y accessories with a white tank and jeans to nail that casual-chic look of an heiress summering at her tropical villa.

Drip Earrings

Drip Earrings

The Serendipitous Project
serendipitous-project.com

$80.00

Matisse Necklace

Matisse Necklace

The Serendipitous Project
serendipitous-project.com

$75.00

Curacao Earrings

Curacao Earrings

The Serendipitous Project
serendipitous-project.com

$75.00

Tiki Necklace

Tiki Necklace

The Serendipitous Project
serendipitous-project.com

$80.00

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Senior Style Editor
Kelsey is Seventeen.com’s fashion expert and resident Harry Potter nerd.

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